PokerStars: Cristiano Ronaldo now PokerStars Brand Ambassador

PokerStars have always been keen on acquiring top-notch ambassadors and their latest move- the one that ended up signing football superstar Cristiano Ronaldo - has definitely set a new benchmark in this respect. The fact alone that Ronaldo chose to announce his new PokerStars role through Facebook, to his 103 million fans, has probably already netted the poker site quite a few new players. In addition to his Facebook following, Ronaldo has some 35.5 million followers on Twitter too. Far above and beyond his social media presence though, Ronaldo brings promotional power to the table of the kind only a global superstar can deliver.

Ronaldo said that he had been playing poker for years and that he loved playing for winning teams, therefore his PokerStars decision made perfect sense indeed. He also said that poker has always been his game and that he was looking forward to playing against his fans at the online and live poker tables as a PokerStars-sponsored celebrity/player.

PokerStars were obviously delighted with the acquisition too: Amaya's David Baazov praised Ronaldo's decision, pointing it out that the football superstar's decision to share his poker-playing ways with his legions of fans was a net positive for all parties involved in the setup.

PokerStars have been on a roll lately in regards to signing ever higher-profile celebrities to their brand: on May 7, they secured the promotional services of another football heavy-hitter: Brazil's Neymar Jr.